Branded Entertainment – What It Is and How It Can Help Your Brand

The good old days are a thing of the past when it comes to marketing your brand. Gone are the days when you could simply put out a print or TV ad and consumers would flock to the stores to buy your products. One new form of content marketing that looks to take over in a big way, ready or not is branded entertainment (otherwise referred to as native video advertising).

Branded entertainment is a type of content marketing – it’s all about creating entertaining content to capture the attention of potential customers for longer periods than traditional ads. The content is usually delivered online, as video-based series, Web-based magazines, podcasts, and more. A great example of branded entertainment is Lego’s interactive children’s magazines, which feature as characters toys that readers can purchase from its store. Many other brands are currently investing in branded entertainment, including fashion giant Dior, male grooming products maker Old Spice, and energy drinks seller Red Bull. Branded entertainment takes the notion of brands as publishers a step further; turning brands into producers of entertainment content.

Understanding Brand Marketing

It can be said that branded entertainment has arisen as a reaction of marketers to the fierce competition between brands, as well as to the increasingly fragmented attention that consumers have developed because of the multitude of ads with which they are bombarded on a daily basis, online, in print, on the TV, on the radio, and on the street. Brands that engage in branded entertainment try to stand out from their competitors, offering content that engages customers by grabbing their attention, keeping them hooked, and making them want more.

Branded entertainment resembles content marketing in that it usually doesn’t try to sell products directly, although it refers to them a lot and even integrates them as essential parts of the story/plots it develops. Furthermore, it is usually targeted at consumers who have chosen a certain lifestyle promote by the brand’s mission.

Brand Marketing Takes Marketing to a Different Level

You are probably used to seeing brands sponsor sporting competitions, film releases, art galleries, and other social events in order to promote their logo to an audience interested in their product. With branded entertainment, brands not just ‘present’ entertainment, but take an active role in its creation.

Branded entertainment is more personal, more engaging, and more effective than advertisements and other marketing techniques, and more exciting that traditional content marketing. It transforms a brand from a sponsor into a creator of fun and engaging content. At the same time, it delivers a richer experience than other forms of marketing while requiring unprecedented levels of intentionality and commitment on behalf of consumers.

Embracing Branded Marketing

Branded marketing isn’t just for huge brands like Lego, Dior, or Red Bull. When content marketing began its rise to power, there were those who thought that it would be effective only for large businesses who had the financial resources to invest in content production. Today, empowered by social media sites and blogs, everyone does content marketing, from Cola to the small local car repair service.

While it may appear too costly for small brands, branded marketing is ultimately scalable – a business that cannot afford to hire film stars and create a short series can engage in branded marketing in different ways, such as publishing an online magazine, creating an in-house audio show, or simply being creative about it and finding a compelling format and using it to create an engaging storyline that can grab and hold people’s attention.

From Content Marketing to Branded Entertainment

Your brand, too, can embrace branded entertainment and use it as a highly effective marketing tool to strengthen your brand culture and make your company stand out. It is important to understand, however, that branded entertainment naturally follows in the footsteps of content marketing, and that to get it right you must first embrace the latter, if you haven’t done so already.

If you do embrace content marketing and branded entertainment, your brand will become not just a publisher, but also an entertainer. It will not create ads but content, and thus differentiate itself from the marketing noise in your industry. It would not be an exaggeration to say that branded marketing, as a creative and engaging way to promote brands and products, may become in the near future a key strategy for all companies that want to establish a stronger connection with their customers.

Pamela Wigglesworth is an international marketing communication trainer, keynote speaker and Managing Director of Experiential Hands-on Learning, a training and development company. A resident of Asia for over 25 years, she helps companies across multiple industries to increase awareness, increase leads and ultimately increase their sales.

Learn more about marketing communication or about Pamela, visit the website at www.experiential.sg

Article Source: http://EzineArticles.com/expert/P_Lorraine_Wigglesworth/969794

 

Corporate Bands – Entertainment For Corporate Events

Hiring corporate bands, or bands who are experienced at entertaining for team building events of big corporations is always your best bet. Who wouldn’t want an experienced group of entertainers, who can read the audience, understand your corporate team building purpose, and create the necessary flow of activities to make that happen.

Who will entertain for your corporate event?

Thinking about corporate entertainment means defining the entertainment style you need:

  • Will there be dancing?
  • Should entertainers visit the tables?
  • Are people attending in the same general age group?
  • Will there be a variety of music styles?
  • Is there a common factor within those attending?

Decisions about who will entertain are dependent upon who is being entertained. Before you can select a band, cover group, music theme, or entertainer for your event, you really need to consider the dynamic of your corporate employees.Who will be entertained at your corporate event?

While older audiences may prefer a jazz band, or big band era theme, a younger audience may be pleasantly surprised by the value of traditional selections. Is there a common denominator that can be applied to your group, the music entertainment, and the specific fundamentals of corporate entertainment?

A popular solution for a varied audience is a big band era band or swing band with tribute artists who mingle among the employees for pictures, and a few on-spot performances. Perhaps your executive team would be impressed with Marilyn Monroe showing up to sing and dance? Or your tech team might be more impressed with Taylor Swift? By knowing the audience, you’ll know exactly the right entertainers to bring in for your team building corporate event.

Who is planning your corporate entertainment?

Having access to an entertainment event planner offers you a different sort of support, more than just a planner to decide on the menu. Your corporate bands appearance will be choreographed by a planner who understands all the options for musical entertainment. The best cover bands for your corporate event may not be the big band. Often, a selection of smaller entertainment options may be more effective.

No matter what music you choose, the objective of creating a memorable – read unforgettable – corporate event should include atmosphere, theme, and how well branded the event is. Every event should be well branded with the corporate feel your employees should be taking away from the overall event.

The question comes up at almost every planning session, but who will entertain through the dinner hour? Or after dinner? Or for the ‘fun parts’ of our team building event?

Looking for a top Las Vegas Show Band for your event? http://davidlevinent.com offers top cover band selections, tribute artists, and a wide variety of swing bands for your corporate team building events.

Article Source: http://EzineArticles.com/expert/David_Levin/2326309

 

Music for Corporate Entertainment

For many years I have supplied music for and played in bands that provide music for corporate entertainment. Clients have included Audi, The Evening Standard, Sainsburys, P.C. World, Safeways, Large corporate clients at Henley and Ascot, I.T.V. and H.M. Treasury. Because of this experience I felt it would be relevant in putting down some pointers in helping clients choose the right kind of music for their particular corporate entertainment.

Interestingly enough, most corporate hospitality entertainment work tends to require music as an ingredient to a larger recipe. What I mean by this is a great deal of corporate events are offering a multi service package. Typically an organization may be putting on an evenings entertainment to thank its workforce for a particularly successful year. They may be offering music, food, comedy, a close up magician, a casino and a caricaturist. The corporate client organizing needs to decide what part the music has to play in the days/evenings entertainment.

Questions he or she needs to ask are:

Is the music specifically for entertainment or is the music for background listening?

Do we need one style of music early on in the proceedings and then a change of style later in the days/ evenings entertainment?

Do you expect the corporate clients to be networking and discussing business or are they just there for a good time?

What overall atmosphere do you want to project with the event?

Is there going to be a change of location for the music as the entertainment event unfolds?

Different styles of music bands lend themselves to different corporate hospitality situations. Below are a number of typical corporate hospitality events with music suggestions for suitable music entertainment.

Corporate entertainment model 1.

Evening reception with dinner and speeches.

In a situation such as this you will typically need music from the outset as part of the meet and greet of the corporate evening. A four-piece swing or Latin group is ideal with a larger ensemble for particularly large gatherings. A professional outfit can pitch the music at just the right decibel level so your guests can talk and enjoy the entertainment without it encroaching on conversations. The musicians would typically be dressed in Lounge Suits or Tuxedos (or the female equivalent) to mirror what the guests are wearing themselves. The music portrays an atmosphere of sophistication, which again hopefully reflects the evenings overall ambience.

It is rare for corporate clients to want to dance especially as clients there relationship is business not pleasure! In most cases it is more important that the band is flexible in when it is needed over the course of the evening i.e. At the top of the night for the reception, a smaller version of the band (The pianist maybe for the dinner), stopping for speeches and then after the speeches to play until other entertainment is put on for the corporate clients. In this situation give the band a clear idea of how you expect the evening to go. What to wear, when they will be needed, when they need to get their instruments in the building and be set up, when breaks will be required, let them know if it is convenient or not to feed them and then finally how they can leave when finished so as not to disrupt the rest of the entertainment.

Corporate entertainment model 2.

Company Party.

Still corporate entertainment, still corporate hospitality but a totally different set of requirements for the music. Ask yourself these questions: Are your work force the type of workforce who will want to dance at some point in the proceedings? If they are, then a professional band with flexibility is essential. My experience is that people of all ages will join together to dance to music from the sixties and seventies. Whatever background music you require earlier in the day/evening be it Latin, Swing, Rat Pack or Lounge, if you are hoping to provide entertainment that will get people dancing remember this fact. Sixties and Seventies. For some inexplicable reason this is the music that gets people up on their feet.

When choosing your music ask the band if they can cover this part of the corporate entertainment requirement. Get samples of their music if need be. There is nothing worse than an ill equipped band struggling through alien repertoire. However good the band is, if they do not play the right repertoire, the right style of music then the corporate entertainment will fall on deaf ears.

Let me at this point provide a caveat. Your workforce work together They are not always going to be the best of friends however professional their relationships are at work. Answer truthfully, will they really want to dance together or is it asking too much? I would say that in all the years of providing music for this kind of corporate entertainment / hospitality , as long as the music is right, the workforce tended to dance 30 or 40% of the time. It could be said that a workforce who will enjoy each others company in this way is a reflection on the talent of senior management to create a happy team!

Corporate entertainment model 3.

Company Fun Day.

These come in two types. The type to entertain your own workforce or the type to entertain prospective clients. Both types of corporate entertainment require music that is fun. This means that the music must be perceived as fun and the band must be perceived as fun. In both cases Jolly Dixieland Jazz or the summer sounds of Latin music are most suitable.

Ask yourself these questions: does the band need to be mobile? Meaning do you want the music to move around the site at various points in the proceedings? If so then the jolly jazz route is most suitable. A good professional outfit of four or five players can play acoustically and move around a site as directed.

If the band can be static and close to electrical power then either Jolly Jazz or Latin Music is suitable.

Is the event outdoors or indoors and do you have provision for bad weather? This is England, never trust to luck, assume the worst! Any band that needs power cannot play in the rain for health and safety reasons. At the first hint of inclement weather a band will have to breakdown their equipment. Build this situation into your corporate entertainment music decisions.

How do you want the band to dress? It is a fun day after all! In the past I and my musicians have dressed as Elvis, Cavemen, Circus Clowns, in fact all manner of characters in the name of corporate entertainment and corporate hospitality. Good bands will have suitable outfits for most situations but don`t hesitate in providing something off the wall for a special event. Most professional players have a strange urge to jump into such costumes at the earliest possibility! As someone who has played at a nudist camp and for a toga party, both dressed accordingly, take my word for it!

To draw this article together let me say this. Choose the right kind of music for the event. Brief the band accordingly but make sure you have a professional and flexible outfit, things can change over the course of the event and you want to make sure the band are both co-operative and able to fulfill your needs. Don`t hesitate to ask the band for any special requirements you have. Do it in plenty of time so they have time to prepare.

The corporate entertainment and hospitality you offer to your guests reflects directly onto your company. The music and musicians must be the type who are aware of this. Dont go for second best just to save a small amount of money. You need a well prepared, well dressed band who are both polite and charming to your guests. They need to play the right kind of music for the event in order to help make the day or evenings corporate entertainment a resounding success!

Jeff Williams is a London based trombonist and vocalist who has worked all over the world in most areas of the business. He also runs a successful, specialist, live music agency using the best of London musicians, servicing both private and corporate clients playing all over the country. He would be happy to advise you with your own event or party and offers bespoke solutions for the perfect occasion.

Contact him on +44(0)20 8761 8932 or +44(0)7747 801471 Email him on bonejeff@aol.com

Visit the website http://www.jazznotjazz.co.uk

Article Source: http://EzineArticles.com/expert/J_Williams/13573

 

Used Entertainment Centers

The term, entertainment center refers to a self-contained unit that houses televisions, DVD players, radios and other electronic appliances. An entertainment center can be built like a wall unit and is generally placed in a living room, family room or a recreation room. Many people, who cannot afford an expensive, new entertainment center, choose to purchase a used one.

Entertainment centers have come along way and are no longer considered a luxury item. Many people view them as an important, utility-oriented piece of furniture. However, the prices of most new models are still very high and beyond the reach of budget-conscious buyers. Buyers do have the option of purchasing a used entertainment center. It is important to know the various kinds of entertainment centers available before buying a used one. Entertainment centers can be either traditional or modern in design. They are normally made of wood panels with drawers and compartments to house CDs, videotapes and other items.

When shopping for a used entertainment center, it is highly likely that buyers may find an armoire set up as an entertainment center. Armoires are usually passed down from one generation to another and have sentimental value attached to them as a family heirloom. These pieces typically cost a fortune. Many people look for a used entertainment center because of the cost factor. It is possible for them to buy a bigger and more functional entertainment center at a lower price. A homeowner can easily pick up a used entertainment center at a nominal price, and with a bit of polish and minor changes, it will look as good as new.

Anyone buying a used entertainment center has to inspect the piece before purchasing it. It is important to note whether defects can be easily fixed before proceeding with the deal.

Entertainment Centers [http://www.WetPluto.com/Big-Screen-Entertainment-Centers.html] provides detailed information on Big Screen Entertainment Centers, Corner Entertainment Centers, Entertainment Center Furniture, Entertainment Center Plans and more. Entertainment Centers is affiliated with Corner TV Stands [http://www.WetPluto.com/Corner-TV-Stands.html].

Article Source: http://EzineArticles.com/expert/Josh_Riverside/280391

 

How to Book Entertainment For Your Event

When it comes to having entertainment for a special event or party, there are certain steps you can take to ensure that you and your guests have a wonderful and successful event, and more importantly, the entertainer is what you expected. First step is to figure out the type of people that will be at the event, and if there is a theme, what is it? Are you having a beach theme, or pirates theme, or what? Themes making finding and booking entertainment a lot easier and less time consuming.

Next step is to take an informal poll, by simply asking some of the people who will be attending the event, what kind of entertainment would you enjoy? Too many times, entertainment for an event is delegated to one person or a large committee without ever finding out if the guests will like it. Once you have decided what type of entertainment you are interested in, the next step is to find a reputable entertainment company, who books all sorts of professional caliber acts.

Entertainment companies, or talent agencies as they are often called can provide you with an array of services, not the least of which is making sure the entertainer you book arrives at your event on time, courteous, and is professional in every way. Because an entertainment company lives and dies based on the acts that it books, they only handle professional acts so it makes them look good when the client’s guests comment on how wonderful the entertainment was. Once you have decided on an entertainment company that you would like to use, call them up and tell them about your event, and if you have a certain type of entertainer in mind, be sure to let them know that. Also, let them know what kind of budget you will be working with, so you don’t waste time with a company who’s prices are out of your budget. The entertainment company will then offer a couple of options for the type of entertainment you are looking for and the price range you are looking for as well. Talk over the options given to you with some of the people who will be attending the event.

Once you decide on an entertainer, make sure you understand and read the contracts completely before signing anything. A day or two before the event, make sure the entertainment company calls you to confirm the date and times, and if they don’t, make sure you call them so you don’t get any surprises the day of the event. The performer should show up on time, and even talk with some of the guests if they have the time. After the performance, ask the guests what they thought of the entertainment. If they come up to you telling you how great the entertainer was, you know you picked the right company and entertainer, so be sure to hold onto their number for future events. That’s really all there is to it. Follow these steps and you are almost guaranteed to have great entertainment at your next event.

Joshua Gair is the President of Impact Entertainment, a full service entertainment booking company outside Orlando, FL, where they book all types of talent from local acts to big name celebrities for various events worldwide. Their clients include Walt Disney World, Universal Studios, and many more resorts and businesses. For more info, go to http://www.impactentertains.com

Article Source: http://EzineArticles.com/expert/Joshua_Gair/144294